The mobile valeting market is becoming increasingly competitive. Finding new and creative ways to win more customers is essential.
In this guide, I’ll share 10 easy methods to get more customers for your mobile valeting business. This includes both free and paid strategies to grow your customer base.
1. Create social pages
- Use social media to reach more mobile valeting customers.
- Create pages on Facebook and Instagram and post often.
- Share photos, reviews, videos, and car maintenance tips.
- Engage with other users and join car enthusiast groups.
- Build trust and connections—customers will follow.
One of the most powerful tools for promoting your mobile valeting business is social media. Millions of people use social sites like Facebook and Instagram to find local businesses online.
Take the time to create pages on all major platforms and post consistently. Share customer reviews, post work examples, and offer general car cleaning tips and advice.
To build your followers, engage with relevant content by commenting and interacting with other users. Sharing helpful insights and valuable information is the best way to get people interested in your page and services.
On Facebook, you can join car enthusiast groups or communities to further promote your page. Just be sure to follow the group’s rules and avoid posting links or promotional content. Focus on becoming a reputable, trusted member of the community, and the likes and follows will come naturally.
Popular car enthusiasts groups in the UK:
Many of these groups connect car enthusiasts through meetings and events across the UK. If you have a genuine passion for cars, attending events car be a great opportunity to meet like-minded people and promote your business.
2. Make videos
- Create videos of your valeting work, advice, or product tips.
- Share them across Facebook, Instagram, and YouTube.
- Use editing apps like CapCut or Veed to enhance videos.
- Stay consistent with regular uploads to grow your audience.
Every month, more than 2.6 billion people use YouTube, making it the second largest search engine. If you’re not creating videos for your mobile valeting business, you’re missing out on tons of extra customers.
All you need is a basic camera and some creativity. You can film yourself working on jobs, offering useful advice, chatting with customers, or recommending products and services you trust.
Share your videos across social media channels, including Facebook, Instagram, YouTube, and TikTok. The more videos you make and the more platforms you share them on, the more free leads and traffic you’ll generate.
As you gain experience, you can use apps like CapCut or Veed to professionally edit the videos, making them more engaging with unique transitions, effects, and filters. If you get a lot of likes, comments, and followers, you can even generate extra income from ads.
A great way to generate ideas for videos is by researching competitors. Take Dr Valet, for example, who has managed to gain over 6000 followers and 61,000 likes on TikTok. Notice how he consistently posts new videos, steadily building a strong following over time.
With effort and thinking outside of the box, videos can generate an avalanche of leads for your mobile valeting business. The best part is you won’t need to spend a penny on advertising.
3. Get listed in directories
- List your business on free directories like Yell and Yelp.
- Join FreshWheels as a valeter for direct leads.
- Add contact details, services, and prices.
- Upload photos and encourage reviews.
- Helps boost visibility and attract local customers.
Directories are a quick and free way to get your mobile valeting business in front of customers.
Platforms like Yell and Yelp get millions of monthly visitors and it’s free to create a listing. You can use them to improve search visibility, gather reviews, and share important information about your business, such as contact details.
Here at FreshWheels, our directory is specifically designed to connect customers directly with mobile valeting professionals. Thousands of UK drivers use our platform to find mobile valeters in their area.
It’s free to sign up and it only takes a few minutes to create a listing. You can upload work examples, add company details, and share pricing info, all in one place.
4. Build a website
- A website helps customers find and learn about your business.
- Use builders like Wix or Weebly for quick, easy setup.
- Hire a low-cost web designer on Upwork or Fiverr.
- Optimise with SEO and social media to boost traffic.
- Consider paid ads on Google for faster results.
Building a website is another great way to bring in more customers for your mobile valeting business. In fact, a website will not only help you get found online but also make it easy for customers to access information about your services.
These days, simple drag-and-drop website builders like Wix and Weebly make it easy for anyone to build a professional website. Even without web design experience, you can have a fully functional website up and running within hours.
Alternatively, if you don’t have the time or patience to build a website, you can outsource to a web designer. Freelance marketplaces like Upwork, PeoplePerHour, and Fiverr are great places to hire an affordable web designer to craft a stunning website for your mobile valeting business.
By hiring a freelancer, you won’t need to lift a finger. They’ll handle everything for you, including the site design, logo creation, and content development. You also won’t need to deal with any of the technical aspects of building or managing a website.
To drive traffic to your website, learn search engine optimisation, harness social media marketing, or invest in running paid ads on Google. Advertising on other websites using banners, posting in forums, or collaborating with influencers are also proven ways to drive traffic to a website.
There are endless free resources online to learn how to increase traffic to your website, using a mix of both free and paid techniques. YouTube is a great place to start.
5. Distribute flyers
- Flyers are still a great way to promote local businesses.
- Design one using Canva or hire a freelancer.
- Print through services like VistaPrint or Instaprint.
- Post them yourself or use a flyer distribution service.
- Royal Mail or Leafletdrop offer cheap distribution services.
Even in today’s digital world, flyers are still an effective way to promote a business offline, particularly local businesses such as mobile valeting companies.
You can use a simple design tool like Canva to create a professional flyer in minutes, or you can hire a graphic designer or freelancer to make a flyer for you. Companies like Instaprint and VistaPrint offer low-cost flyer printing options, or you can print them at home.
Once you have a flyer, post them yourself in your local area, or use Royal Mail’s leaflet distribution service. Other companies such as Leafletdrop offer flyer distribution services starting from as little as 8p per leaflet depending on the size and weight.
6. Use vehicle branding
- Vehicle branding is a cost-effective marketing tool.
- Car wraps typically cost between £500-£2500.
- Display your logo and contact info on your vehicle.
- It helps customers find and remember your business.
- Acts as a moving billboard, attracts attention anywhere.
Vehicle branding is a cost-effective marketing tool for your mobile valeting business. Car wraps cost anywhere from £500-£2500 depending on the size of your vehicle, but it’s well worth the investment.
If you’re using a branded vehicle with your logo and contact details, it’s easy for customers to find and contact you. Many mobile valeters gain a lot of new customers simply by driving their vehicle around or parking it in busy areas. Think of it as a portable billboard for your business.
7. Advertise on radio
- Radio advertising can reach thousands of customers.
- It offers a strong ROI, around £7.70 for every £1 spent.
- Costs vary by station, audience size, and airtime.
- Expect to pay between a few hundred to several thousand.
- Consider hiring a radio expert or agency to create the ad.
Radio advertising is the ultimate way to get your mobile valeting business in front of thousands of local customers. In fact, many studies show that radio advertising generates a significant return on investment, an average of £7.70 for every £1 spent.
The cost of radio advertising will vary depending on the station, number of listeners, and time of day, but you can expect to pay anywhere from a few hundreds pounds to thousands of pounds for a 30-second ad.
You may want to consult with a marketing specialist to come up with an attention-grabbing ad for radio. Alternatively, you can use a radio advertising agency to outsource the entire process.
8. Post on noticeboards
- Use community noticeboards to promote locally.
- Post flyers in busy shops and supermarkets.
- Include your logo, contact info, and prices.
- Offer exclusive prices to attract customers.
- Coupon codes help track results and enquiries.
Community noticeboards are another simple and cost-effective way to promote your mobile valeting business.
Visit your local corner shops and supermarkets and post flyers on their noticeboards. Quite often, these stores get thousands of visitors every week, putting your business directly in front of them.
Just make sure you use a high-quality poster or flyer that includes your logo, contact info, and details of your services and prices. This means using bold and clear fonts with minimal distractions or images.
A good idea is to offer an exclusive discount to those who find you from the noticeboard, identifying them with a unique coupon code. You could even put a time limit on the offer to promote urgency and encourage fast action, e.g. ”10% Discount for the first 10 Customers Only”.
9. Partner with other businesses
- Partner with other small businesses in your area.
- Offer flyer exchanges or discounted services.
- Example: ask gyms to offer valeting to members.
- Be creative and proactive in finding opportunities.
Partnering with other local businesses is another smart way to grow your mobile valeting business.
To do this, talk with the owners of small businesses in your area and ask them if they want to collaborate. This could be in the form of exchanging flyers or offering each others services at a discount.
For example, you could partner with a local gym and ask them to promote your service to their members. In exchange, offer to advertise their gym on your social pages, or give their flyers to your customers after completing a job.
There are tons of creative ways to partner with other businesses in your area. It’s just a case of knocking on some doors and thinking outside of the box.
10. Try Facebook ads
- Facebook ads help reach millions of UK customers.
- Easy to set up and pay only for clicks or views.
- Drive traffic to your website or generate direct leads.
- Ads can encourage bookings via phone or online forms.
If you have the budget, running ads on Facebook is a great way to find more customers. Facebook has millions of monthly users in the UK, many of which are searching for products and services.
It only takes a few minutes to create an ad on Facebook and you only pay for clicks or views. You can use them to send traffic to your website or get direct leads through phone, email, or a booking form.
11. Run sales and promotions
- Use sales and promotions to get new customers fast.
- Offer first-time booking discounts or free add-ons.
- Reward referrals with freebies or commission.
- Promote offers through all marketing channels.
Running sales and promotions is the best way to quickly get new customers, especially for start-ups.
Offer your customers discounts on their first booking or give them a free add-on or extra service. You could also reward them with a freebie or commission for referring your services to family and friends. Be sure to promote these offers on your marketing materials, including flyers and social media posts.
Conclusion
Building a mobile valeting business takes hard work and dedication. Marketing your services and attracting customers is essential for growth.
The strategies outlined above are proven ways to generate more leads and gain customers, no matter your budget. Keep at it, put in the effort, and the sales will come.
